Hello

News & Events

Hello on Al-Mamlaka TV: Our Participation in the 625 Series Spotlighting Jordanian Industry

29/06/202611:25News & Events

# Hello on Al-Mamlaka TV: Our Participation in the 625 Series Al-Mamlaka TV filmed an episode of its 625 series at the Hello factory, as part of its initiative to support and promote Jordanian local products. The episode was filmed at our production facility located in King Abdullah II Industrial City in Sahab, highlighting our manufacturing processes and our commitment to quality. This participation reflects Hello Sauces' role in supporting local industry and contributing to the growth of Jordanian-made products. It was an opportunity to open our doors, show how every bottle is made, and share the standards behind the sauces that Jordanian families trust every day. You can watch the full episode below. Watch: Hello Food Industries — Our participation in the 625 series, Al-Mamlaka TV: https://www.youtube.com/watch?v=JtGRCRnHfwA

The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings

# The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings Ramadan in Jordan is a season of generosity at the table. Families gather, recipes pass between generations, and every plate becomes a small celebration. This year, Hello carried that spirit into a campaign with a simple promise: the good just got tastier. The Arabic name of the campaign — Al-Tayeb Yseer Atyab — captures the idea exactly. When a great dish meets the right sauce, the whole experience lifts. Across our Ramadan campaign we focused on something every home cook in Amman, Irbid, Aqaba and beyond knows instinctively: pairing matters. A sauce is not just a finishing touch. It is the bridge between an ingredient and a memory. So we built the campaign around four pairings we believe deserve a permanent place on the Jordanian table. ## Thousand Island and Fresh Salad — the classic that never gets old There is a reason Thousand Island has survived decades of food trends. The balance of creamy mayonnaise, tomato sweetness and the gentle tang of pickles works beautifully with crisp lettuce, cucumbers and tomatoes from Jordan Valley farms. During Ramadan, when families want a starter that is light but full of flavour before the main course, this pairing is a quiet hero. Serve it cold, drizzled over the salad just before iftar so the leaves stay crunchy. ## Texas Sauce and the Perfect Burger — bold, smoky, unmissable Burger night during Ramadan is non-negotiable for a lot of Jordanian households. Our Texas Sauce was made for exactly this moment. It carries a deep, smoky character with a touch of heat — strong enough to stand up to a charcoal-grilled beef patty, but rounded enough to let the meat shine. Spread it generously on a toasted bun, add caramelised onions, and you have a homemade burger that competes with any restaurant in Abdoun. ## Sweet Chili Sauce and Crispy Chicken Wings — Ramadan's most addictive pairing Chicken wings are one of the most popular suhoor and iftar foods across Jordan, and we put our Sweet Chili Sauce in the spotlight for a reason. The honeyed sweetness meets a mild chili warmth that builds gently rather than overpowering. Whether the wings are oven-baked, deep-fried or air-fried, tossing them in Sweet Chili while still hot creates that glossy, sticky finish that disappears from the table in minutes. ## Ranch Sauce and Creamy Fettuccine — comfort food, elevated Pasta has earned a permanent spot on the Jordanian iftar table, and our Ranch is one of the easiest ways to turn a plain fettuccine into something memorable. The herby, buttery profile of Ranch melts into hot pasta, coating each strand without the heaviness of a traditional cream sauce. Add grilled chicken or sautéed mushrooms and the dish feels like it took an hour — even though it took ten minutes. ## Why pairing matters — especially in Ramadan Hello has been producing sauces in Jordan for years, and one lesson keeps coming back: people do not just buy a sauce, they buy an idea for a meal. The Ramadan campaign was our way of giving Jordanian households a starting point — four pairings they can rely on, customise, and pass around the family WhatsApp group. The campaign ran across social media, in-store displays at major supermarkets, and short videos that showed real home cooks recreating the pairings in their own kitchens. ## Bringing the campaign home If you missed the campaign or want to relive the pairings, all four sauces remain available across major retailers in Jordan, as well as local groceries in every governorate. They are also available in HORECA sizes for restaurants and cafés that want to bring the same flavours to their menus. The campaign may be over, but the table is always open — and the good can always get tastier.

Hello on Campus: Meeting Jordan's Future at the Tawwer Nafsak University Tour

# Hello on Campus: Meeting Jordan's Future at the Tawwer Nafsak University Tour The most rewarding part of building a Jordanian brand is meeting the next generation of Jordanians who will shape it. That is exactly what brought Hello to Tawwer Nafsak — a national youth initiative that connects university students with leading local companies, opens the door to internships and careers, and channels its proceeds toward supporting the Student Fund. The initiative travelled across three of the most active campuses in the Kingdom, and we travelled with it. ## Three universities, one shared mission Hello participated in the Tawwer Nafsak activations at Philadelphia University, Amman Arab University and the University of Jordan. The three campuses gave the tour a powerful cross-section of Jordanian student life — engineering students, business majors, medical students, communications and design programmes — all in one place at one time. For a brand that has grown up alongside Jordan, that energy was impossible to miss. ## Tasting, talking, and giving back At every stop we set up a Hello stand with two things in mind: introduce students to the breadth of our product range, and listen to what they think. We ran a tasting campaign that let students try our most-loved sauces with bite-sized pairings — burger sliders, chicken bites, fresh vegetables, pasta and dips. Free product gifts went home with hundreds of students. And because every Tawwer Nafsak ticket contributes to the Student Fund, every visitor to our stand was also contributing to a peer who needs financial support to stay in university. That part of the initiative is what made the whole tour feel bigger than a brand activation. ## Football fever — a country gets ready for its first World Cup It is hard to overstate what Jordan's first ever FIFA World Cup qualification means to the country. For a generation of students who grew up watching every Asian Cup, every qualifier, every near-miss, this is the moment. Hello leaned into the moment with a football-themed stand: signed footballs as giveaways, mini football challenges, on-the-spot quizzes about Jordanian football history, and a photo wall that let students pose with Al-Nashama colours. The energy at each stop was, frankly, contagious. ## Why Hello showed up Hello is a Jordanian company that produces in Jordan, for Jordanian families, and increasingly for the wider region. We believe in showing up for Jordanian youth — not only as a future workforce, but as the people who set the tone of the country's food culture for the next decade. Tawwer Nafsak was an ideal platform: it values local industry, builds direct connections between students and employers, and creates real financial impact through the Student Fund. That combination is rare, and we were proud to be part of it. ## What is next Conversations are already underway about turning the campus tour into a longer relationship with each of the universities we visited — student visits to our production facility, internship pathways, and case studies for marketing and food-science programmes. If you study at any of the three universities and want to stay in touch, follow Hello on Instagram and Facebook for upcoming campus opportunities, or reach out through our careers page. ## Thank you to Tawwer Nafsak and the campuses Thank you to the Tawwer Nafsak organising team, to the student bodies at Philadelphia University, Amman Arab University and the University of Jordan, and to every visitor who stopped by our stand. The conversations were honest, the energy was high, and the future of Jordanian food — like the future of Jordanian football — feels very, very bright.

The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings

29/06/202611:25News & Events

# The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings Ramadan in Jordan is a season of generosity at the table. Families gather, recipes pass between generations, and every plate becomes a small celebration. This year, Hello carried that spirit into a campaign with a simple promise: the good just got tastier. The Arabic name of the campaign — Al-Tayeb Yseer Atyab — captures the idea exactly. When a great dish meets the right sauce, the whole experience lifts. Across our Ramadan campaign we focused on something every home cook in Amman, Irbid, Aqaba and beyond knows instinctively: pairing matters. A sauce is not just a finishing touch. It is the bridge between an ingredient and a memory. So we built the campaign around four pairings we believe deserve a permanent place on the Jordanian table. ## Thousand Island and Fresh Salad — the classic that never gets old There is a reason Thousand Island has survived decades of food trends. The balance of creamy mayonnaise, tomato sweetness and the gentle tang of pickles works beautifully with crisp lettuce, cucumbers and tomatoes from Jordan Valley farms. During Ramadan, when families want a starter that is light but full of flavour before the main course, this pairing is a quiet hero. Serve it cold, drizzled over the salad just before iftar so the leaves stay crunchy. ## Texas Sauce and the Perfect Burger — bold, smoky, unmissable Burger night during Ramadan is non-negotiable for a lot of Jordanian households. Our Texas Sauce was made for exactly this moment. It carries a deep, smoky character with a touch of heat — strong enough to stand up to a charcoal-grilled beef patty, but rounded enough to let the meat shine. Spread it generously on a toasted bun, add caramelised onions, and you have a homemade burger that competes with any restaurant in Abdoun. ## Sweet Chili Sauce and Crispy Chicken Wings — Ramadan's most addictive pairing Chicken wings are one of the most popular suhoor and iftar foods across Jordan, and we put our Sweet Chili Sauce in the spotlight for a reason. The honeyed sweetness meets a mild chili warmth that builds gently rather than overpowering. Whether the wings are oven-baked, deep-fried or air-fried, tossing them in Sweet Chili while still hot creates that glossy, sticky finish that disappears from the table in minutes. ## Ranch Sauce and Creamy Fettuccine — comfort food, elevated Pasta has earned a permanent spot on the Jordanian iftar table, and our Ranch is one of the easiest ways to turn a plain fettuccine into something memorable. The herby, buttery profile of Ranch melts into hot pasta, coating each strand without the heaviness of a traditional cream sauce. Add grilled chicken or sautéed mushrooms and the dish feels like it took an hour — even though it took ten minutes. ## Why pairing matters — especially in Ramadan Hello has been producing sauces in Jordan for years, and one lesson keeps coming back: people do not just buy a sauce, they buy an idea for a meal. The Ramadan campaign was our way of giving Jordanian households a starting point — four pairings they can rely on, customise, and pass around the family WhatsApp group. The campaign ran across social media, in-store displays at major supermarkets, and short videos that showed real home cooks recreating the pairings in their own kitchens. ## Bringing the campaign home If you missed the campaign or want to relive the pairings, all four sauces remain available across major retailers in Jordan, as well as local groceries in every governorate. They are also available in HORECA sizes for restaurants and cafés that want to bring the same flavours to their menus. The campaign may be over, but the table is always open — and the good can always get tastier.

News & Events

The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings

29/06/202611:25News & Events

# The Good Just Got Tastier: Inside Hello's Ramadan Campaign on Perfect Sauce Pairings Ramadan in Jordan is a season of generosity at the table. Families gather, recipes pass between generations, and every plate becomes a small celebration. This year, Hello carried that spirit into a campaign with a simple promise: the good just got tastier. The Arabic name of the campaign — Al-Tayeb Yseer Atyab — captures the idea exactly. When a great dish meets the right sauce, the whole experience lifts. Across our Ramadan campaign we focused on something every home cook in Amman, Irbid, Aqaba and beyond knows instinctively: pairing matters. A sauce is not just a finishing touch. It is the bridge between an ingredient and a memory. So we built the campaign around four pairings we believe deserve a permanent place on the Jordanian table. ## Thousand Island and Fresh Salad — the classic that never gets old There is a reason Thousand Island has survived decades of food trends. The balance of creamy mayonnaise, tomato sweetness and the gentle tang of pickles works beautifully with crisp lettuce, cucumbers and tomatoes from Jordan Valley farms. During Ramadan, when families want a starter that is light but full of flavour before the main course, this pairing is a quiet hero. Serve it cold, drizzled over the salad just before iftar so the leaves stay crunchy. ## Texas Sauce and the Perfect Burger — bold, smoky, unmissable Burger night during Ramadan is non-negotiable for a lot of Jordanian households. Our Texas Sauce was made for exactly this moment. It carries a deep, smoky character with a touch of heat — strong enough to stand up to a charcoal-grilled beef patty, but rounded enough to let the meat shine. Spread it generously on a toasted bun, add caramelised onions, and you have a homemade burger that competes with any restaurant in Abdoun. ## Sweet Chili Sauce and Crispy Chicken Wings — Ramadan's most addictive pairing Chicken wings are one of the most popular suhoor and iftar foods across Jordan, and we put our Sweet Chili Sauce in the spotlight for a reason. The honeyed sweetness meets a mild chili warmth that builds gently rather than overpowering. Whether the wings are oven-baked, deep-fried or air-fried, tossing them in Sweet Chili while still hot creates that glossy, sticky finish that disappears from the table in minutes. ## Ranch Sauce and Creamy Fettuccine — comfort food, elevated Pasta has earned a permanent spot on the Jordanian iftar table, and our Ranch is one of the easiest ways to turn a plain fettuccine into something memorable. The herby, buttery profile of Ranch melts into hot pasta, coating each strand without the heaviness of a traditional cream sauce. Add grilled chicken or sautéed mushrooms and the dish feels like it took an hour — even though it took ten minutes. ## Why pairing matters — especially in Ramadan Hello has been producing sauces in Jordan for years, and one lesson keeps coming back: people do not just buy a sauce, they buy an idea for a meal. The Ramadan campaign was our way of giving Jordanian households a starting point — four pairings they can rely on, customise, and pass around the family WhatsApp group. The campaign ran across social media, in-store displays at major supermarkets, and short videos that showed real home cooks recreating the pairings in their own kitchens. ## Bringing the campaign home If you missed the campaign or want to relive the pairings, all four sauces remain available across major retailers in Jordan, as well as local groceries in every governorate. They are also available in HORECA sizes for restaurants and cafés that want to bring the same flavours to their menus. The campaign may be over, but the table is always open — and the good can always get tastier.

Behind the Scenes

Behind Every Bottle: The Ingredient Standards That Make Hello a Different Choice in Jordan

29/06/202611:25Behind the Scenes

Ask anyone in Jordan what makes a good sauce and you will hear about taste, price and habit — the brand that was in the kitchen when they were growing up. Ask a food producer what makes a good sauce and you will hear about something else entirely: the ingredients. Every sauce is only as good as the shortest list of things it is built from. At Hello, that list is where we begin every product, and the standards we hold ourselves to are the reason we make sauces the way we do. This is not a marketing story. It is how we work. Before a new sauce enters development, before a bottle is designed, before a single test batch is mixed, our R&D team already knows which ingredient categories are on the table and which are not. Below is what those standards look like in practice, and why we believe they matter for every Jordanian family that reaches for one of our bottles. Cane sugar, not corn syrup Sweetness in a sauce can come from many places. Cane sugar is the traditional choice — a straightforward sugar extracted from sugarcane, with a clean flavour and centuries of use in kitchens across the world. High-fructose corn syrup, extracted from corn, is cheaper for large-scale industrial producers and has become the default in many international brands over the last few decades. It also comes with a nutritional profile that a growing body of research links to metabolic concerns. Hello has consistently chosen cane sugar. It is the more expensive option per kilo, but it is the ingredient we want on the label of a product that ends up on a Jordanian dinner table three or four times a week. When a parent turns a bottle around to read what is inside, they should see a word they recognise and trust — not a compound that requires a chemistry glossary to understand. Non-GMO crops — by choice Genetically modified crops are common in global food supply chains, and they carry legitimate debate around them. Our position is simple: while research continues, we choose non-GMO sources for the crops we use whenever the supply chain allows it. This applies to the tomatoes in our ketchup, the vegetables in our sauces, and the base ingredients across our range. The trade-off is again cost and complexity. Non-GMO supply chains require more careful sourcing, better documentation and closer relationships with growers. We accept that cost because our customers in Jordan are increasingly reading labels and asking real questions about what is in their food. A brand that produces locally, for local families, has a responsibility to lead on those choices — not to hide behind whatever is cheapest. Gluten-free where the recipe allows Celiac disease and non-celiac gluten sensitivity are more visible in Jordan every year, and gluten-free eating has moved from a specialist need to a mainstream conversation. A significant portion of our range is naturally gluten-free, and every product that can be produced gluten-free is produced gluten-free. That is a category commitment, not a marketing angle. Where a recipe cannot avoid gluten for functional reasons, we say so clearly on the label. Where it can, we make it so — and we mark it plainly on the front of the bottle. This approach came out of years of conversation with celiac families in Jordan. We wrote about our partnership with the Charitable Society for the Care of Celiac Patients elsewhere on this page, and the insight from that community continues to shape what we make. Heart-healthy oils, no cholesterol The base oil in a sauce matters more than most people realise. It is the ingredient the recipe is built on, the medium every other flavour has to live inside. Two of the vegetable oils most consistently recommended by nutritionists for heart health are sunflower oil and canola oil — both plant-based, both cholesterol-free, both rich in unsaturated fats and with high smoke points that keep them stable through production. Hello offers products made with sunflower oil and with canola oil. Each has its own strengths. Sunflower oil is widely produced, familiar to Jordanian kitchens and works particularly well in our lighter emulsion sauces. Canola oil brings a favourable balance of unsaturated fats and a higher share of omega-3 fatty acids. Depending on the product, our R&D team selects the oil that suits the recipe and the nutritional profile we want to deliver. What every Hello product shares is a base oil that is plant-based, cholesterol-free, and chosen with heart health in mind. How we decide, before we build Every new Hello product runs through the same conversation before it ever reaches a production line. What is the primary sweetener — and is there a cleaner alternative to what is standard in the category? Can the crops be sourced non-GMO? Can the recipe be built gluten-free? Which oil best fits the nutritional profile we are aiming for? Only when those questions are answered does the product move into development. This is why we are comfortable putting our name on the front of every bottle: because the answers were settled before the recipe was written. What this means for a Jordanian kitchen A single sauce on a single meal is a small thing. Multiplied across a household, a year, a lifetime, it is not. Jordan is a country where sauces are part of almost every meal — from a school lunchbox with a wrap in it, to a Friday family gathering, to the shawarma stand on the corner. A brand that shows up in that many meals has a responsibility to bring good ingredients with it. That is the responsibility Hello takes seriously, and it is why the ingredient standards described above are not a promotional promise but a working baseline. A quiet standard, a loud impact You will not usually see us shouting about these choices. They are meant to be the boring, dependable, always-on part of what we do. Cane sugar, not corn syrup. Non-GMO where the supply chain allows. Gluten-free where the recipe allows. Heart-healthy oils, no cholesterol. Whether you have been buying Hello for years or you are picking us up for the first time, that is the standard behind every bottle — and the reason we believe Hello belongs on the table of every Jordanian family that cares about what they are eating.

When a Game Met a Sauce: The Hello x Tamatem "Tamatem Ketchup" Collaboration

29/06/202611:25Behind the Scenes

# When a Game Met a Sauce: The Hello x Tamatem "Tamatem Ketchup" Collaboration Some of the best ideas start as jokes. This one started on April Fools' Day — and ended up on supermarket shelves across Jordan. This is the story of how Hello, a Jordanian sauce maker, teamed up with Tamatem, the Arab world's leading mobile games publisher, to create a limited-edition "Tamatem Ketchup" — a playful collaboration between two homegrown Jordanian brands that share more than just a hometown. ## Two Jordanian success stories, one shared name Tamatem is one of Jordan's proudest tech stories. Founded in Amman in 2013, it has grown into the leading mobile games publisher in the Arabic-speaking world, with more than 50 titles and over 150 million downloads, backed by global investors including Krafton. Its name literally means "tomato" in Arabic, its mascot is a cheerful tomato character named Tomtom, and its motto says it all: Game Global, Play Local. Hello, meanwhile, has spent years making sauces in Jordan for Jordanian families — including, of course, a tomato ketchup. When the two names sit side by side, the connection writes itself: one Tamatem makes games, the other makes ketchup, and both are tomatoes at heart. ## The April Fools' joke that was too good to waste On April Fools' Day, Tamatem posted an image on social media of AI-generated ketchup bottles labelled "Tamatem Ketchup," with a caption teasing "coming soon." It was a joke — a clever wink at their own tomato name. But our social media team saw something more than a prank: a real opportunity. Why pretend to make Tamatem ketchup when two Jordanian brands could actually make it together? We commented on the post, reached out to Tamatem's team, and proposed turning the gag into a genuine collaboration. They loved the idea. We met, and the concept came together quickly: a co-branded "Tamatem Ketchup" label on Hello ketchup bottles — a real product born from an internet joke, made by two Jordanian companies for Jordanian fans. ## The treasure hunt: find the can, win the prize A fun product deserved a fun launch. Together we designed a treasure-hunt campaign that turned a trip to the supermarket into a game. The rules are simple: spot a limited-edition Tamatem Ketchup bottle on the shelf, take a photo of it, and enter the draw. Winners receive bundles of Hello sauces along with exclusive gifts from Tamatem. It is a hunt that rewards sharp eyes and playful energy — exactly the spirit both brands share. ## Bringing it to life: reels, the factory, and Tomtom To launch the collaboration, we produced a series of reels that brought the partnership to life. We filmed inside the Hello factory with Tamatem's mascot, Tomtom, and followed the playful chase into the supermarket aisles as Tomtom hunted for his very own ketchup bottle on the shelf. The response was immediate. Fans of both brands jumped into the treasure hunt, shared their finds, and turned a simple ketchup bottle into a moment of national fun. The prize draw takes place in just a few days, and the excitement is still building. ## Why this collaboration matters This was never only about ketchup. It was about two Jordanian brands choosing to play together, support each other, and show that local companies can create something joyful, creative and genuinely shareable. From an April Fools' joke to a real product on real shelves, the Hello x Tamatem collaboration is a reminder that the best ideas are often the ones that make people smile.

When a Game Met a Sauce: The Hello x Tamatem "Tamatem Ketchup" Collaboration

29/06/202611:25Behind the Scenes

# When a Game Met a Sauce: The Hello x Tamatem "Tamatem Ketchup" Collaboration Some of the best ideas start as jokes. This one started on April Fools' Day — and ended up on supermarket shelves across Jordan. This is the story of how Hello, a Jordanian sauce maker, teamed up with Tamatem, the Arab world's leading mobile games publisher, to create a limited-edition "Tamatem Ketchup" — a playful collaboration between two homegrown Jordanian brands that share more than just a hometown. ## Two Jordanian success stories, one shared name Tamatem is one of Jordan's proudest tech stories. Founded in Amman in 2013, it has grown into the leading mobile games publisher in the Arabic-speaking world, with more than 50 titles and over 150 million downloads, backed by global investors including Krafton. Its name literally means "tomato" in Arabic, its mascot is a cheerful tomato character named Tomtom, and its motto says it all: Game Global, Play Local. Hello, meanwhile, has spent years making sauces in Jordan for Jordanian families — including, of course, a tomato ketchup. When the two names sit side by side, the connection writes itself: one Tamatem makes games, the other makes ketchup, and both are tomatoes at heart. ## The April Fools' joke that was too good to waste On April Fools' Day, Tamatem posted an image on social media of AI-generated ketchup bottles labelled "Tamatem Ketchup," with a caption teasing "coming soon." It was a joke — a clever wink at their own tomato name. But our social media team saw something more than a prank: a real opportunity. Why pretend to make Tamatem ketchup when two Jordanian brands could actually make it together? We commented on the post, reached out to Tamatem's team, and proposed turning the gag into a genuine collaboration. They loved the idea. We met, and the concept came together quickly: a co-branded "Tamatem Ketchup" label on Hello ketchup bottles — a real product born from an internet joke, made by two Jordanian companies for Jordanian fans. ## The treasure hunt: find the can, win the prize A fun product deserved a fun launch. Together we designed a treasure-hunt campaign that turned a trip to the supermarket into a game. The rules are simple: spot a limited-edition Tamatem Ketchup bottle on the shelf, take a photo of it, and enter the draw. Winners receive bundles of Hello sauces along with exclusive gifts from Tamatem. It is a hunt that rewards sharp eyes and playful energy — exactly the spirit both brands share. ## Bringing it to life: reels, the factory, and Tomtom To launch the collaboration, we produced a series of reels that brought the partnership to life. We filmed inside the Hello factory with Tamatem's mascot, Tomtom, and followed the playful chase into the supermarket aisles as Tomtom hunted for his very own ketchup bottle on the shelf. The response was immediate. Fans of both brands jumped into the treasure hunt, shared their finds, and turned a simple ketchup bottle into a moment of national fun. The prize draw takes place in just a few days, and the excitement is still building. ## Why this collaboration matters This was never only about ketchup. It was about two Jordanian brands choosing to play together, support each other, and show that local companies can create something joyful, creative and genuinely shareable. From an April Fools' joke to a real product on real shelves, the Hello x Tamatem collaboration is a reminder that the best ideas are often the ones that make people smile.

Behind the Scenes

Behind Every Bottle: The Ingredient Standards That Make Hello a Different Choice in Jordan

29/06/202611:25Behind the Scenes

Ask anyone in Jordan what makes a good sauce and you will hear about taste, price and habit — the brand that was in the kitchen when they were growing up. Ask a food producer what makes a good sauce and you will hear about something else entirely: the ingredients. Every sauce is only as good as the shortest list of things it is built from. At Hello, that list is where we begin every product, and the standards we hold ourselves to are the reason we make sauces the way we do. This is not a marketing story. It is how we work. Before a new sauce enters development, before a bottle is designed, before a single test batch is mixed, our R&D team already knows which ingredient categories are on the table and which are not. Below is what those standards look like in practice, and why we believe they matter for every Jordanian family that reaches for one of our bottles. Cane sugar, not corn syrup Sweetness in a sauce can come from many places. Cane sugar is the traditional choice — a straightforward sugar extracted from sugarcane, with a clean flavour and centuries of use in kitchens across the world. High-fructose corn syrup, extracted from corn, is cheaper for large-scale industrial producers and has become the default in many international brands over the last few decades. It also comes with a nutritional profile that a growing body of research links to metabolic concerns. Hello has consistently chosen cane sugar. It is the more expensive option per kilo, but it is the ingredient we want on the label of a product that ends up on a Jordanian dinner table three or four times a week. When a parent turns a bottle around to read what is inside, they should see a word they recognise and trust — not a compound that requires a chemistry glossary to understand. Non-GMO crops — by choice Genetically modified crops are common in global food supply chains, and they carry legitimate debate around them. Our position is simple: while research continues, we choose non-GMO sources for the crops we use whenever the supply chain allows it. This applies to the tomatoes in our ketchup, the vegetables in our sauces, and the base ingredients across our range. The trade-off is again cost and complexity. Non-GMO supply chains require more careful sourcing, better documentation and closer relationships with growers. We accept that cost because our customers in Jordan are increasingly reading labels and asking real questions about what is in their food. A brand that produces locally, for local families, has a responsibility to lead on those choices — not to hide behind whatever is cheapest. Gluten-free where the recipe allows Celiac disease and non-celiac gluten sensitivity are more visible in Jordan every year, and gluten-free eating has moved from a specialist need to a mainstream conversation. A significant portion of our range is naturally gluten-free, and every product that can be produced gluten-free is produced gluten-free. That is a category commitment, not a marketing angle. Where a recipe cannot avoid gluten for functional reasons, we say so clearly on the label. Where it can, we make it so — and we mark it plainly on the front of the bottle. This approach came out of years of conversation with celiac families in Jordan. We wrote about our partnership with the Charitable Society for the Care of Celiac Patients elsewhere on this page, and the insight from that community continues to shape what we make. Heart-healthy oils, no cholesterol The base oil in a sauce matters more than most people realise. It is the ingredient the recipe is built on, the medium every other flavour has to live inside. Two of the vegetable oils most consistently recommended by nutritionists for heart health are sunflower oil and canola oil — both plant-based, both cholesterol-free, both rich in unsaturated fats and with high smoke points that keep them stable through production. Hello offers products made with sunflower oil and with canola oil. Each has its own strengths. Sunflower oil is widely produced, familiar to Jordanian kitchens and works particularly well in our lighter emulsion sauces. Canola oil brings a favourable balance of unsaturated fats and a higher share of omega-3 fatty acids. Depending on the product, our R&D team selects the oil that suits the recipe and the nutritional profile we want to deliver. What every Hello product shares is a base oil that is plant-based, cholesterol-free, and chosen with heart health in mind. How we decide, before we build Every new Hello product runs through the same conversation before it ever reaches a production line. What is the primary sweetener — and is there a cleaner alternative to what is standard in the category? Can the crops be sourced non-GMO? Can the recipe be built gluten-free? Which oil best fits the nutritional profile we are aiming for? Only when those questions are answered does the product move into development. This is why we are comfortable putting our name on the front of every bottle: because the answers were settled before the recipe was written. What this means for a Jordanian kitchen A single sauce on a single meal is a small thing. Multiplied across a household, a year, a lifetime, it is not. Jordan is a country where sauces are part of almost every meal — from a school lunchbox with a wrap in it, to a Friday family gathering, to the shawarma stand on the corner. A brand that shows up in that many meals has a responsibility to bring good ingredients with it. That is the responsibility Hello takes seriously, and it is why the ingredient standards described above are not a promotional promise but a working baseline. A quiet standard, a loud impact You will not usually see us shouting about these choices. They are meant to be the boring, dependable, always-on part of what we do. Cane sugar, not corn syrup. Non-GMO where the supply chain allows. Gluten-free where the recipe allows. Heart-healthy oils, no cholesterol. Whether you have been buying Hello for years or you are picking us up for the first time, that is the standard behind every bottle — and the reason we believe Hello belongs on the table of every Jordanian family that cares about what they are eating.

Social Responsibility

Standing With Jordan's Celiac Community: Hello Donates Gluten-Free Sauces to CCCPS

29/06/202611:25Social Responsibility

# Standing With Jordan's Celiac Community: Hello Donates Gluten-Free Sauces to CCCPS Building products that work for everyone has always been part of how Hello thinks about food. Many of our sauces are naturally gluten-free, which makes them safe for the growing number of Jordanian families who live with celiac disease or non-celiac gluten sensitivity. So when an invitation came to take part in a community event organised by the Charitable Society for the Care of Celiac Patients in Jordan — known locally as CCCPS — we did not hesitate. ## Who CCCPS are and why the work matters The Charitable Society for the Care of Celiac Patients is a registered Jordanian non-profit that supports people living with celiac disease across all governorates of the Kingdom. Their work covers medical awareness, nutritional guidance, and economic empowerment for patients who often face a real challenge: finding everyday foods that are genuinely safe to eat. A label that says "may contain traces of gluten" is the difference between a meal and a hospital visit for a celiac patient. The work CCCPS does is the work of giving people back the simple confidence of eating with their family. ## What Hello brought to the event We took part in a community gathering for celiac families in Jordan and provided our certified gluten-free sauces free of charge to every attendee. The selection focused on items that families normally have to leave on the supermarket shelf because they cannot read the small print closely enough to be sure: ketchup, mustard, mayonnaise, garlic sauce and BBQ. Each bottle was labelled clearly so parents and patients could pick it up with confidence. ## Why this matters beyond a single event Donations are useful. Long-term change is more useful. For Hello, the gluten-free initiative is not a one-off campaign — it is a category commitment. Every product that can be produced gluten-free is produced gluten-free, and every label is written clearly so a parent doing the weekly shop in any supermarket in Jordan does not have to guess. The CCCPS event was a chance to put that commitment in front of the people it was built for, and to listen to what they need next. ## Listening to the community Some of the most valuable feedback Hello has ever received came from conversations during the event. Parents asked us about smaller pack sizes that travel easily in lunchboxes. Young adults asked about sauces for grilling — they want to host friends without thinking about ingredients all night. A few of the older patients shared what life was like before gluten-free labelling existed in Jordan, and how far the country has come. These conversations directly inform what we build next. ## How to identify our gluten-free products Every Hello product that is gluten-free carries a clear Gluten Free indicator on the front label. If you or someone in your family is celiac, you can also visit the product pages on our website where the gluten-free status is shown explicitly for every SKU. For HORECA partners — restaurants, hotels and cafés serving celiac guests — our sales team can provide a full list of gluten-free items with documentation. ## Thank you to CCCPS The Charitable Society for the Care of Celiac Patients does work that quietly changes lives across Jordan. Hello is proud to stand alongside them, and we look forward to more events, more conversations, and a Jordanian food culture in which a celiac diagnosis never has to mean missing out on a meal.

Social Responsibility

Standing With Jordan's Celiac Community: Hello Donates Gluten-Free Sauces to CCCPS

29/06/202611:25Social Responsibility

# Standing With Jordan's Celiac Community: Hello Donates Gluten-Free Sauces to CCCPS Building products that work for everyone has always been part of how Hello thinks about food. Many of our sauces are naturally gluten-free, which makes them safe for the growing number of Jordanian families who live with celiac disease or non-celiac gluten sensitivity. So when an invitation came to take part in a community event organised by the Charitable Society for the Care of Celiac Patients in Jordan — known locally as CCCPS — we did not hesitate. ## Who CCCPS are and why the work matters The Charitable Society for the Care of Celiac Patients is a registered Jordanian non-profit that supports people living with celiac disease across all governorates of the Kingdom. Their work covers medical awareness, nutritional guidance, and economic empowerment for patients who often face a real challenge: finding everyday foods that are genuinely safe to eat. A label that says "may contain traces of gluten" is the difference between a meal and a hospital visit for a celiac patient. The work CCCPS does is the work of giving people back the simple confidence of eating with their family. ## What Hello brought to the event We took part in a community gathering for celiac families in Jordan and provided our certified gluten-free sauces free of charge to every attendee. The selection focused on items that families normally have to leave on the supermarket shelf because they cannot read the small print closely enough to be sure: ketchup, mustard, mayonnaise, garlic sauce and BBQ. Each bottle was labelled clearly so parents and patients could pick it up with confidence. ## Why this matters beyond a single event Donations are useful. Long-term change is more useful. For Hello, the gluten-free initiative is not a one-off campaign — it is a category commitment. Every product that can be produced gluten-free is produced gluten-free, and every label is written clearly so a parent doing the weekly shop in any supermarket in Jordan does not have to guess. The CCCPS event was a chance to put that commitment in front of the people it was built for, and to listen to what they need next. ## Listening to the community Some of the most valuable feedback Hello has ever received came from conversations during the event. Parents asked us about smaller pack sizes that travel easily in lunchboxes. Young adults asked about sauces for grilling — they want to host friends without thinking about ingredients all night. A few of the older patients shared what life was like before gluten-free labelling existed in Jordan, and how far the country has come. These conversations directly inform what we build next. ## How to identify our gluten-free products Every Hello product that is gluten-free carries a clear Gluten Free indicator on the front label. If you or someone in your family is celiac, you can also visit the product pages on our website where the gluten-free status is shown explicitly for every SKU. For HORECA partners — restaurants, hotels and cafés serving celiac guests — our sales team can provide a full list of gluten-free items with documentation. ## Thank you to CCCPS The Charitable Society for the Care of Celiac Patients does work that quietly changes lives across Jordan. Hello is proud to stand alongside them, and we look forward to more events, more conversations, and a Jordanian food culture in which a celiac diagnosis never has to mean missing out on a meal.

Recipes

Chicken Wrap with HELLO Za'atar Mayo — Easy 15-Minute Lunch Recipe

29/06/202611:25Recipes

# Chicken Wrap with HELLO Za'atar Mayo If you want a quick lunch that tastes like it came from a gourmet café, this chicken wrap with HELLO Za'atar Mayo is your new go-to. It brings together tender chicken, fresh vegetables, and the unmistakable Levantine flavor of za'atar in one creamy, satisfying sauce — ready in just 15 minutes. It is the perfect blend of a beloved Arabic flavor and the convenience of a modern, ready-to-use sauce. ## Why This Recipe Works A great wrap lives or dies by its sauce. HELLO Za'atar Mayo combines the rich creaminess of mayonnaise with the earthy, herby warmth of authentic za'atar — a flavor every household in Jordan and the Arab world already loves. Instead of mixing herbs and spices yourself, you get a perfectly balanced sauce straight from the bottle. Made with smooth vegetable oil and a hint of cane sugar, HELLO Za'atar Mayo spreads easily, clings to every bite, and adds a distinctly local twist that turns an ordinary wrap into something special. ## Ingredients (makes 2 wraps) - 2 large tortilla or saj bread - 2 grilled chicken breasts, sliced - 1 cup shredded lettuce - 1 tomato, sliced - 1/2 cucumber, sliced - A few slices of pickle (optional) - 4 tablespoons HELLO Za'atar Mayo ## How to Make the Chicken Wrap 1. Warm the bread. Heat each tortilla for a few seconds in a dry pan to make it soft and easy to roll. 2. Spread the sauce. Spread a generous layer of HELLO Za'atar Mayo across each piece of bread. 3. Add the fillings. Layer on the sliced chicken, lettuce, tomato, cucumber, and pickles. 4. Roll and toast. Roll the wrap tightly, then toast it in a hot non-stick pan for 1–2 minutes per side until lightly golden and crisp. 5. Serve. Slice in half and serve warm, with extra HELLO Za'atar Mayo on the side for dipping. ## Tips for the Perfect Wrap - Toast for crunch. A quick toast in the pan gives the wrap a golden, crispy exterior, just like the cafés. - Don't overfill. A balanced amount of filling keeps the wrap easy to roll and even tastier. - Make it a combo. Use HELLO Za'atar Mayo as a dip for fries or vegetables on the side. ## Frequently Asked Questions Can I use leftover chicken? Yes — grilled, roasted, or even shawarma-style chicken all work beautifully with HELLO Za'atar Mayo. Is this good for meal prep? Definitely. Prepare the fillings in advance and assemble fresh; the za'atar flavor stays vibrant. What can I serve with it? Fries, a fresh salad, or pickles — and an extra dish of HELLO Za'atar Mayo for dipping. A fast, flavorful lunch with a true Levantine soul — made effortless by HELLO Za'atar Mayo.

Crispy Buffalo Wings with HELLO Ranch Sauce — Restaurant-Style Wings at Home

# Crispy Buffalo Wings with HELLO Ranch Sauce Craving the same crispy, fiery buffalo wings you order at your favorite restaurant in Amman? With HELLO Buffalo Sauce and HELLO Ranch Sauce, you can make golden, crunchy wings at home in under 30 minutes — no special equipment, no guesswork, just bold flavor every single time. This is the easiest buffalo wings recipe you will ever try, and the secret is letting HELLO sauces do the heavy lifting. ## Why This Recipe Works The magic of great buffalo wings is balance: a crisp coating, a tangy-spicy glaze, and a cool, creamy dip to bring it all together. HELLO Buffalo Sauce delivers that perfect restaurant-style kick straight from the bottle — no mixing butter and hot sauce, no measuring. Then HELLO Ranch Sauce adds a smooth, herby, cooling finish that balances the heat beautifully. Both sauces are made with light vegetable oil and a touch of pure cane sugar for a clean, well-rounded taste — and they are ready to pour the moment you need them, which makes this recipe genuinely effortless. ## Ingredients (serves 4) - 1 kg chicken wings, split and patted dry - 3 tablespoons flour - 1 teaspoon salt - 1/2 teaspoon black pepper - 1/2 teaspoon garlic powder - Vegetable oil, for frying - 1/2 cup HELLO Buffalo Sauce - HELLO Ranch Sauce, for dipping - Celery and carrot sticks, to serve ## How to Make Crispy Buffalo Wings 1. Dry and season. Pat the wings completely dry, then toss with flour, salt, black pepper, and garlic powder until evenly coated. 2. Fry until golden. Heat the vegetable oil to medium-high and fry the wings for 8–10 minutes, turning, until deep golden and crispy. Drain on paper towels. (Prefer the oven? Bake at 200°C for 40–45 minutes, flipping halfway.) 3. Coat in buffalo sauce. Place the hot wings in a large bowl, pour over the HELLO Buffalo Sauce, and toss until every wing is glossy and fully coated. 4. Serve and dip. Pile the wings on a platter with celery and carrot sticks, and serve with a generous bowl of HELLO Ranch Sauce for dipping. ## Tips for the Best Buffalo Wings - Dry wings = crispy wings. Removing surface moisture is the single most important step. - Toss while hot. Coating the wings straight out of the oil helps the HELLO Buffalo Sauce cling perfectly. - Double the ranch. HELLO Ranch Sauce doubles as a salad dressing and sandwich spread, so keep a bottle handy. ## Frequently Asked Questions Can I make these wings less spicy? Yes. Serve extra HELLO Ranch Sauce alongside — its cool, creamy flavor tames the heat instantly. Can I bake instead of fry? Absolutely. Bake at 200°C for 40–45 minutes, then toss in HELLO Buffalo Sauce for the same crispy, saucy result with less oil. What goes well with buffalo wings? Celery, carrot sticks, fries, or a fresh salad — all finished with a dip of HELLO Ranch Sauce. Ready in 30 minutes, loved by the whole family, and made unforgettable with HELLO Buffalo Sauce and HELLO Ranch Sauce.

Crispy Buffalo Wings with HELLO Ranch Sauce — Restaurant-Style Wings at Home

29/06/202611:25Recipes

# Crispy Buffalo Wings with HELLO Ranch Sauce Craving the same crispy, fiery buffalo wings you order at your favorite restaurant in Amman? With HELLO Buffalo Sauce and HELLO Ranch Sauce, you can make golden, crunchy wings at home in under 30 minutes — no special equipment, no guesswork, just bold flavor every single time. This is the easiest buffalo wings recipe you will ever try, and the secret is letting HELLO sauces do the heavy lifting. ## Why This Recipe Works The magic of great buffalo wings is balance: a crisp coating, a tangy-spicy glaze, and a cool, creamy dip to bring it all together. HELLO Buffalo Sauce delivers that perfect restaurant-style kick straight from the bottle — no mixing butter and hot sauce, no measuring. Then HELLO Ranch Sauce adds a smooth, herby, cooling finish that balances the heat beautifully. Both sauces are made with light vegetable oil and a touch of pure cane sugar for a clean, well-rounded taste — and they are ready to pour the moment you need them, which makes this recipe genuinely effortless. ## Ingredients (serves 4) - 1 kg chicken wings, split and patted dry - 3 tablespoons flour - 1 teaspoon salt - 1/2 teaspoon black pepper - 1/2 teaspoon garlic powder - Vegetable oil, for frying - 1/2 cup HELLO Buffalo Sauce - HELLO Ranch Sauce, for dipping - Celery and carrot sticks, to serve ## How to Make Crispy Buffalo Wings 1. Dry and season. Pat the wings completely dry, then toss with flour, salt, black pepper, and garlic powder until evenly coated. 2. Fry until golden. Heat the vegetable oil to medium-high and fry the wings for 8–10 minutes, turning, until deep golden and crispy. Drain on paper towels. (Prefer the oven? Bake at 200°C for 40–45 minutes, flipping halfway.) 3. Coat in buffalo sauce. Place the hot wings in a large bowl, pour over the HELLO Buffalo Sauce, and toss until every wing is glossy and fully coated. 4. Serve and dip. Pile the wings on a platter with celery and carrot sticks, and serve with a generous bowl of HELLO Ranch Sauce for dipping. ## Tips for the Best Buffalo Wings - Dry wings = crispy wings. Removing surface moisture is the single most important step. - Toss while hot. Coating the wings straight out of the oil helps the HELLO Buffalo Sauce cling perfectly. - Double the ranch. HELLO Ranch Sauce doubles as a salad dressing and sandwich spread, so keep a bottle handy. ## Frequently Asked Questions Can I make these wings less spicy? Yes. Serve extra HELLO Ranch Sauce alongside — its cool, creamy flavor tames the heat instantly. Can I bake instead of fry? Absolutely. Bake at 200°C for 40–45 minutes, then toss in HELLO Buffalo Sauce for the same crispy, saucy result with less oil. What goes well with buffalo wings? Celery, carrot sticks, fries, or a fresh salad — all finished with a dip of HELLO Ranch Sauce. Ready in 30 minutes, loved by the whole family, and made unforgettable with HELLO Buffalo Sauce and HELLO Ranch Sauce.

Recipes

Crispy Buffalo Wings with HELLO Ranch Sauce — Restaurant-Style Wings at Home

29/06/202611:25Recipes

# Crispy Buffalo Wings with HELLO Ranch Sauce Craving the same crispy, fiery buffalo wings you order at your favorite restaurant in Amman? With HELLO Buffalo Sauce and HELLO Ranch Sauce, you can make golden, crunchy wings at home in under 30 minutes — no special equipment, no guesswork, just bold flavor every single time. This is the easiest buffalo wings recipe you will ever try, and the secret is letting HELLO sauces do the heavy lifting. ## Why This Recipe Works The magic of great buffalo wings is balance: a crisp coating, a tangy-spicy glaze, and a cool, creamy dip to bring it all together. HELLO Buffalo Sauce delivers that perfect restaurant-style kick straight from the bottle — no mixing butter and hot sauce, no measuring. Then HELLO Ranch Sauce adds a smooth, herby, cooling finish that balances the heat beautifully. Both sauces are made with light vegetable oil and a touch of pure cane sugar for a clean, well-rounded taste — and they are ready to pour the moment you need them, which makes this recipe genuinely effortless. ## Ingredients (serves 4) - 1 kg chicken wings, split and patted dry - 3 tablespoons flour - 1 teaspoon salt - 1/2 teaspoon black pepper - 1/2 teaspoon garlic powder - Vegetable oil, for frying - 1/2 cup HELLO Buffalo Sauce - HELLO Ranch Sauce, for dipping - Celery and carrot sticks, to serve ## How to Make Crispy Buffalo Wings 1. Dry and season. Pat the wings completely dry, then toss with flour, salt, black pepper, and garlic powder until evenly coated. 2. Fry until golden. Heat the vegetable oil to medium-high and fry the wings for 8–10 minutes, turning, until deep golden and crispy. Drain on paper towels. (Prefer the oven? Bake at 200°C for 40–45 minutes, flipping halfway.) 3. Coat in buffalo sauce. Place the hot wings in a large bowl, pour over the HELLO Buffalo Sauce, and toss until every wing is glossy and fully coated. 4. Serve and dip. Pile the wings on a platter with celery and carrot sticks, and serve with a generous bowl of HELLO Ranch Sauce for dipping. ## Tips for the Best Buffalo Wings - Dry wings = crispy wings. Removing surface moisture is the single most important step. - Toss while hot. Coating the wings straight out of the oil helps the HELLO Buffalo Sauce cling perfectly. - Double the ranch. HELLO Ranch Sauce doubles as a salad dressing and sandwich spread, so keep a bottle handy. ## Frequently Asked Questions Can I make these wings less spicy? Yes. Serve extra HELLO Ranch Sauce alongside — its cool, creamy flavor tames the heat instantly. Can I bake instead of fry? Absolutely. Bake at 200°C for 40–45 minutes, then toss in HELLO Buffalo Sauce for the same crispy, saucy result with less oil. What goes well with buffalo wings? Celery, carrot sticks, fries, or a fresh salad — all finished with a dip of HELLO Ranch Sauce. Ready in 30 minutes, loved by the whole family, and made unforgettable with HELLO Buffalo Sauce and HELLO Ranch Sauce.

What is the next sauce you want?

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What is the next sauce you want?

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Crispy Buffalo Wings with HELLO Ranch Sauce — Restaurant-Style Wings at Home

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Standing With Jordan's Celiac Community: Hello Donates Gluten-Free Sauces to CCCPS