# Hello on Campus: Meeting Jordan's Future at the Tawwer Nafsak University Tour

The most rewarding part of building a Jordanian brand is meeting the next generation of Jordanians who will shape it. That is exactly what brought Hello to Tawwer Nafsak — a national youth initiative that connects university students with leading local companies, opens the door to internships and careers, and channels its proceeds toward supporting the Student Fund. The initiative travelled across three of the most active campuses in the Kingdom, and we travelled with it.

## Three universities, one shared mission

Hello participated in the Tawwer Nafsak activations at Philadelphia University, Amman Arab University and the University of Jordan. The three campuses gave the tour a powerful cross-section of Jordanian student life — engineering students, business majors, medical students, communications and design programmes — all in one place at one time. For a brand that has grown up alongside Jordan, that energy was impossible to miss.

## Tasting, talking, and giving back

At every stop we set up a Hello stand with two things in mind: introduce students to the breadth of our product range, and listen to what they think. We ran a tasting campaign that let students try our most-loved sauces with bite-sized pairings — burger sliders, chicken bites, fresh vegetables, pasta and dips. Free product gifts went home with hundreds of students. And because every Tawwer Nafsak ticket contributes to the Student Fund, every visitor to our stand was also contributing to a peer who needs financial support to stay in university. That part of the initiative is what made the whole tour feel bigger than a brand activation.

## Football fever — a country gets ready for its first World Cup

It is hard to overstate what Jordan's first ever FIFA World Cup qualification means to the country. For a generation of students who grew up watching every Asian Cup, every qualifier, every near-miss, this is the moment. Hello leaned into the moment with a football-themed stand: signed footballs as giveaways, mini football challenges, on-the-spot quizzes about Jordanian football history, and a photo wall that let students pose with Al-Nashama colours. The energy at each stop was, frankly, contagious.

## Why Hello showed up

Hello is a Jordanian company that produces in Jordan, for Jordanian families, and increasingly for the wider region. We believe in showing up for Jordanian youth — not only as a future workforce, but as the people who set the tone of the country's food culture for the next decade. Tawwer Nafsak was an ideal platform: it values local industry, builds direct connections between students and employers, and creates real financial impact through the Student Fund. That combination is rare, and we were proud to be part of it.

## What is next

Conversations are already underway about turning the campus tour into a longer relationship with each of the universities we visited — student visits to our production facility, internship pathways, and case studies for marketing and food-science programmes. If you study at any of the three universities and want to stay in touch, follow Hello on Instagram and Facebook for upcoming campus opportunities, or reach out through our careers page.

## Thank you to Tawwer Nafsak and the campuses

Thank you to the Tawwer Nafsak organising team, to the student bodies at Philadelphia University, Amman Arab University and the University of Jordan, and to every visitor who stopped by our stand. The conversations were honest, the energy was high, and the future of Jordanian food — like the future of Jordanian football — feels very, very bright.